Users will soon have a fresh option that enables them to reduce the amount of AI-created media appearing in their feeds. This step comes as the service announced that it now features over 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread release. This development aligns with a rise in AI-generated material, spurred by new AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a term for substandard, factory-style content that is frequently absurd or bizarre.
“We know from our community that a lot of users like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to see more or less of that, based on their own preferences,” stated a spokesperson.
AI on the Platform
The platform announced that there are currently over a billion videos on its app labeled as artificially created. In total, over 100 m media items are uploaded to the platform daily, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI content they see by accessing the topic control option in the platform and choosing AI-made media. Other topics that can already be controlled under the tool cover current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate users to identify lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the platform will from now on add an “AI-made” watermark to content produced via its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This measure is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million educational fund for specialists and groups to create educational content about ethical AI use. This project will assist charitable organizations specializing in teaching computer science.
Platform Protection
TikTok has supported its moderation strategy, following discussion over proposals to lay off a large number of content moderators in Britain. The company is set to cut hundreds of positions in its trust and safety team in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by humans. TikTok reported a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
